The very first Brighton SEO event of 2017 commenced a week back, with digital experts from all over the world convening at the Brighton Centre to discuss and debate about the current trends in search. Kelvin Newman, the founder of Brighton SEO inaugurated with a funny take on voice search!

What we learned last week at Brighton SEO

Here are some of the key issues discussed – take a look:

Camera is the new search box
Today consumers are likely to engage with content that has relevant and interesting images. That is why image searches are allowed for those instances where words fall short while describing something. While keywords won’t be eliminated completely, image search and virtual reality will play an integral role in the future. For example, social platforms such as Pinterest are offering this already by suggesting similar image results and where to buy products in photos. The Microsoft HoloLens, the first self-contained, holographic computer will let you engage with digital content and interact with holograms.

Future of voice search
Numerous digital personal assistants like Siri, Cortana, Amazon Echo and Google Assistant – they are changing the way searches are conducted. Businesses can capitalize on it big time when it comes to SEO. The more positive reviews you have the greater the chance you will appear higher up the local pack SERPS. By 2020, a good portion of search engines will incorporate efficient voice searching algorithms and utilize rich content, images, video and reviews to generate results.

Measure content success with GTM
Google Tag Manager helps you understand the value of your work and take decisions based on what is working. It isn’t enough to produce content –you should know how it is affecting business KPIs. By using GTM you can keep tabs on the performance of the content as generated by a particular author. It is necessary to define a data layer so your reporting is more accurate in regards to your business.

Build quality links without spending money
Yes it is possible to do that! You need to focus on outreaching with content instead of money. Social networks can be instrumental in expanding your message, so try and promote through those platforms. Be clear about what you wish to say – don’t pretend to be somebody you are not. Other ways include – while emailing keep it short and to the point, target bloggers with press pages, and offer incentives with content rather than monetary ones.

Brighton SEO has opened up a host of exciting opportunities and avenues to explore – eagerly looking forward to the next one!