Here are a few tips that can be of great help:
With thousands of videos being uploaded on YouTube daily, it is important to ensure that the one you uploaded gets a good rank during searches, which means more hits and better business. To put it in a nutshell, you need to be on the top of your game when it comes to video SEO.
Viewers will surely take a peek at the description before watching so add a link to your website. Make the description unique rather than recycling content from previous videos. It should be clear, to-the-point, and brief (maximum 200 words) – the idea is to direct viewers to an action.
Optimize your video
Use keywords but don’t stuff them forcibly. Including keywords strategically increases the chances for a better rank as YouTube knows that your video is related to these terms. Include keywords in the meta data such as the video title, description, tags, and transcript file.
Increase video watch time
This factor involves the percentage of the video being watched, not just the total minutes. Try to avoid long intros and get straight to the point of what you are trying to convey – it will capture people’s attention so they stick around to seeing the video.
Promote on other social media platforms
There are loads of options when it comes to off-platform links and embeds so you can promote videos on other platforms. If your videos are featured and getting linked to from high-quality places on the web, YouTube is likely to give you a boost in the rankings.
Use audience engagement to your advantage
Comments, likes and shares are great, especially if you can get comments with good feedback and insight. If people are giving your videos a thumbs up, sharing them with friends and talking about you, it sends out a positive message that your content is impressive and compelling. Give a shout-out to viewers at times – it encourages them!
Follow these tips and you will notice a change in YouTube ranks within weeks! If you need more info, contact us.