Searching for an SEO Audit Expert in Birmingham?

Is your website not securing a good rank despite an array of marketing measures being used? Has your webpage been penalized by Google? You are not the only one out there– it often happens these days. If you are looking for an SEO expert in Birmingham or any other part of UK, rest assured, your search ends at Proactive Click. We help understand exactly what is wrong with your website by conducting a comprehensive SEO audit. Contact us for more information.


What is an SEO audit?

An SEO audit is a vital part of any solid Internet marketing plan. We check where each click came from, percentage of hits on your page that followed through to sales, where the weak spots in your marketing strategy are, opportunities are available to improve your numbers and if there is competition or other threats that may undermine your marketing abilities. It is also our responsibility to see if your marketing tactics are reaching the right demographic.


Why are Google algorithms important?

Ever since Google incorporated sophisticated changes to its algorithms, which helped to classify pages as “good” or “bad” in a more accurate manner, it is tougher to secure a lucrative rank. Google’s algorithm does the work for you by searching out websites that contain the keywords you used to search, then assigning a rank to each page based several factors, including how many times the keywords appear on the page.

Needless to say, getting a high rank on Google increases your site traffic and visibility by leaps and bounds. Automated programs called spiders or crawlers search the Web for sites with actual content and redirect sites – they can tell the difference. Most users tend to concentrate on the first few search results, so getting a spot at the top of the list usually means more user traffic.

Google can penalise your site if you have stuffed too many keywords (or too few) in pages, your website doesn’t have useful content, grey hat SEO techniques etc. We scrutinise – with a tooth-comb – for broken links, if images are optimised correctly for web, the sitemap is submitted properly, and other factors.

How can we help?

This is where an SEO expert at Proactive Click step in. The good thing about the thoroughness of an SEO audit is that it makes you extremely confident about what you need to change. We go through the tools you are utilising while marketing. For instance, we will compare the stats to the keywords and see if your actual marketing is living up to the potential of the keywords and phrases. It is not just the keywords and/or phrases that count, it is the content of the text too.

As SEO experts in UK, we can help you understand where you are going by providing a full report about your SEO practices. We are Google partners and can assist you in moving past a penalty as well. We don’t have a fixed quote for SEO audits since it is a bespoke service. To get an estimate please get in touch with us via phone or email.