Remarketing via Google AdWords – Does it Help?

Performance based display advertising has caught everyone’s attention over the last couple of years and continues to grow like wild fire. Are you searching for an agency specialising in Remarketing AdWords in Birmingham? Proactive Click is just what you are looking for! The best part is we offer services to anyone located in UK (not just Birmingham)! Remarketing AdWords is a clever approach to connect with visitors who might have visited our website without making an immediate purchase or enquiry. This is done by positioning targeted ads in front of them them, while they browse elsewhere around the internet.

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How is remarketing accomplished?

The remarketing ads can be delivered in text and/or image display formats. You can choose from a number of pre-existing templates and then customise them for your business, by taking your pick from a variety of Google remarketing banner sizes and formats. The ads are managed in Google AdWords and are shown on web pages visited by your target audience that accept Google advertising placements. Google remarketing is an ideal tactic especially where the sales process is long and considered and competitive. Executed in the right way it can be a powerful tool to improve sales conversions and to enhance your brand profile.

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How does remarketing work?

Remarketing is also known as retargeting and can help to increase ROI by a great deal. This type of online advertising is conducted through the Google Display Network. There is a special remarketing code (or tag) generated, which is then added to the website pages that you want to have correspond to certain categories. For instance, you can create “television” as a tag on the pages of your site that sell TV sets. Advertisers can then enter their AdWords accounts and create a campaign and Google ads tailored for the keyword “television.” Visitors who spend time on your page that is “television” tagged will have a cookie placed in their browser so that they then see your toaster-targeted ads across the vast number of Google partner sites in the Google Display Network.

How is it beneficial?

Google AdWords retargeting essentially helps you keep in touch with people even after they leave your website. By presenting your ads to visitors even as they browse other parts of the web, you are gaining brand exposure and becoming more recognisable to your target audience, raising trust and making them more likely to purchase from you. Once you start to implement solid remarketing campaigns and combine those with additional targeting methods, you will notice a visible rise in conversion rates.

However, you don’t need to deal with all the technical paraphernalia – that is our job! We have qualified experts on our team who can hammer out a customized remarketing plan for retargeting those visitors you missed out on the first time. Please get in touch ASAP!

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