Take a look at why you need a seriously fast website:
What happens when you land on a website that takes ages to load? You move on of course! Similarly, if your site is slow and sluggish, you start to lose visitors and your bounce rate climbs dangerously high.
Capture audience attention
As mentioned above, no one has the patience to stay on a website that takes forever to load. The human attention span is quite low, and they will simply shut it down and go over to another (your competitor’s) website. Your site should load quickly and navigation needs to be super-fast as well.
Did you know that a recent survey said 57% online consumers abandon a site after waiting 3 seconds for a page to load? Needless to say, if people leave your site rapidly, they won’t engage with the site content and what it has to offer. Even if you have excellent content or are offering lucrative discounts on products, it won’t matter.
A lot of people might not buy something the first time they visit your website or read everything thoroughly. But they could do so when they return. However, a slow-loading site will deter them from checking out the site once again. The faster your site is, the better your chances of successful conversions.
Speed influences trackable metrics
Google now considers “usability metrics” significant and worthy of monitoring, so it is vital to focus on ensuring your speed is top-notch. Google discovered the importance of speed when they changed from a 10-result page load to a 30-result page load pattern. The additional 0.5 second delay resulted in a 20% drop in both ad revenue and traffic.